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July Newsletter
Our centrepiece is about the new marketing solution - ChinaWeSales - for Travel Retail & Duty-Free shops to market to Chinese directly...
China Trading Desk
Jul 21, 20200 min read


Introducing New Cross-Border E-Commerce Solution
Duty Free shops have built WeChat Mini-Program to help sell directly to Chinese without the need to travel.
China Trading Desk
Jul 18, 20203 min read


Taking advantage of China's Gāo Kǎo, Starbucks has won a marketing victory
Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.
China Trading Desk
Jul 17, 20202 min read


6.18 Report - China's mid-year sales cross 1 Trillion RMB
This year has been a recording breaking year for 618 sales, even during these challenging times
China Trading Desk
Jun 22, 20201 min read


Crackdown on e-commerce click farming
China State Taxation Administration carried out unannounced inspections of online stores on multiple e-commerce platforms like Taobao, Tmall
China Trading Desk
Jun 22, 20201 min read


The Rise Of Private Traffic
We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.
China Trading Desk
Jun 21, 20203 min read


App of the month - Bilibili
Bilibili is a video sharing site themed around animation, comic, and games, where users can submit, view and add overlaid commentary
China Trading Desk
Jun 21, 20201 min read


June Newsletter
We look at several issues about fraud & censorship – Miaozhen insights report about invalid traffic; Weibo censorship; self-censoring of ads
China Trading Desk
Jun 21, 20200 min read


Huya & Douyu - self censored ads
CCTV News publicly criticised Live streaming giants Huya and Douyu for promoting online games to students through "free online courses".
China Trading Desk
Jun 19, 20201 min read
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