Explore how China’s post-2005 beauty consumers are driving growth in skincare, functional beauty, domestic beauty brands, content commerce, and China’s cosmetics market.

Discover how beauty and fragrance brands can use Xiaohongshu product seeding, search strategy and full-funnel marketing to win China’s 618 Shopping Festival in 2026.

Explore the 2026 China hotel digital transformation trends report, covering online booking, AI adoption, digital maturity, data use, guest experience and employee empowerment.

Visa waivers for over 70 countries and an increase in domestic travel may mean Chinese tourism overtakes the US in market size, analysts say An expansion of visa-free entry, the buildout of transportation networks and growing travel interest within China’s borders – including among budget-conscious citizens – are positioning the country to become the world’s top tourism market, analysts said.

Central government has added 5 days of public holidays this year, and local administrations are extending spring and autumn school breaks. Two cities in southeastern China’s Fujian province, Fuzhou and Xiamen, have decided to introduce three-day spring and autumn school holidays, with Xiamen’s spring break extending the Ching Ming Festival, also known as Tomb-Sweeping Day.

This week, China’s social media is centring on four key themes: destination discovery, regional diplomacy, value-led travel choices, and wider geopolitical and safety awareness. Weibo and Douyin are driving attention around Xinjiang’s overseas appeal, China–DPRK diplomacy, family-friendly rail travel and softer, more emotional tourism narratives, while Xiaohongshu, Baidu and Zhihu add stronger focus on affordable small-destination travel, silver-economy tourism, South China S

Explore how AI is becoming a new decision layer in Chinese travel, reshaping itinerary planning, OTA booking, hotel discovery and destination marketing.

China’s 2026 Labour Day travel market stayed strong, with small-city trips, outdoor travel, family holidays, cultural experiences and event-led tourism reshaping demand.

This week, China’s social media is centring on four key themes: travel-cost sensitivity, Dragon Boat Festival planning, weather-linked disruption, and shifting regional and consumer-market expectations. Weibo and Douyin are driving attention around air-ticket surcharges, rail-ticket timing, lower fuel prices, typhoon risk and low-effort summer coastal leisure, while Xiaohongshu, Baidu and Zhihu add stronger focus on scenic visual discovery, visa-policy changes, regional diplo