China is ageing—310 million citizens are now over 60, constituting 22% of the national population. Far from being a social cost, this cohort is powering what Beijing now labels the 银发经济 (silver economy) – an ecosystem of goods and services for later‑life living.

China’s digital platforms reveal new patterns of behaviour across travel, consumption, and generational shifts. Here’s a snapshot of trending topics with direct links to explore each in detail.

China’s travel landscape remains vibrant as summer approaches its peak. Insights drawn from key platforms — Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu — illustrate the shifting patterns of Chinese travel behaviour, with strong outbound sentiment, evolving digital influence, and a growing preference for value-driven experiences.

China’s affluent class is reshaping wealth management, combining international ambition with domestic caution. This article unpacks how digitally fluent, globally mobile Chinese wealthy clients are driving demand for integrated, personalised financial services. Drawing on insights from Standard Chartered’s latest report, it highlights why banks must offer hybrid models blending digital convenience with human expertise. From the mainland to the Greater Bay Area, regional nuanc

China Trading Desk has released its Q2 2025 Outbound Traveller Survey, showing strong recovery trajectory, evolving with renewed confidence and discernible shifts in consumer priorities.

China-Malaysia Visa-Free Policy to Start 17 July A new visa waiver allows Chinese and Malaysian travellers up to 30-day stays from 17 July, facilitating short leisure, business and family visits and expected to significantly boost bilateral tourism flows.

By mid-2025, Xiaohongshu has transformed into a video-first, emotionally driven platform centred on micro-communities and identity storytelling. Short-form videos dominate, with 74.2% of users engaging daily and video content outperforming images in interaction. Content creation now revolves around personal values and lifestyle expression, fostering deep trust through soft social clusters and the “Familiar 300” system. The purchase journey is now circular and emotionally cumu

Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”

China’s digital landscape is evolving rapidly, driven by the powerful middle-young demographic (ages 19–50), whose unmatched spending capacity and decision-making influence are redefining marketing strategies. Insights from QuestMobile reveal these high-value users dominate mobile engagement, particularly on short video platforms like Douyin and social apps such as WeChat and Xiaohongshu. Brands now succeed by precisely aligning content with user interests—from finance and be