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Trending Now: China's Social Media Highlights #3 November - 9 November#
China social media trends (3–9 Nov 2025): holiday-calendar debates, Pop Mart live-stream backlash, negative airfare quirks, typhoon safety alerts, visa-free expansion, AI-powered Wuzhen, winter snow travel, Hainan FTP policy, 2025 city-GDP shifts, CIIE import signals, and Sam’s Club app UX outcry.
Xin Hui
Nov 11, 20253 min read


Canada travel searches spike in China as group tours resume: ‘interest surged’
Chinese travel platforms recorded a major uptick in Canada-related searches after Beijing ended a ban on group tours to the country
China Trading Desk
Nov 10, 20253 min read


China Duty Free Group 2024–2025: What Consumption Whitepaper Reveals About China’s Evolving Duty-Free Market
As global travel retail continues its post-pandemic recovery, China Duty Free Group (CDFG) has released its 2024–2025 Consumption Whitepaper, offering a detailed snapshot of how Chinese consumer behaviour, policy reform, and digital innovation are reshaping the global duty-free landscape. Beyond CDFG’s performance, the findings illustrate the broader transformation of China’s premium consumption ecosystem, with implications for brands, retailers, and tourism partners alike.
Xin Hui
Nov 7, 20256 min read


Trending Now: China's Social Media Highlights #27 October-2 November#
Explore China’s top trending topics from Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu, from viral travel stories and safety incidents to retail controversies and policy shifts, revealing how Chinese social media reflects evolving public values and consumption trends.
Cherlyn
Nov 6, 20253 min read


Golden Week 2025: What Outbound Travel Reveals About Chinese Consumer Behaviour
Golden Week 2025 marks a turning point in Chinese outbound travel. As younger travellers drive demand for experience-based tourism, visa-free policies fuel exploration, and brands shift from selling products to selling emotions.
Cherlyn
Nov 5, 20255 min read


Trending Now: China's Social Media Highlights #20October-26October#
Double 11 Post-00s obsessed with mini samples The trending topic "MoreGenZsBuyingMiniSamplesDuringDouble11" reveals how the post-2000 generation increasingly favours sample-size products and daily essentials over fashion splurges. The Double 11 shopping cart is becoming more practical and lifestyle-driven, reflecting a clear shift from “buy more” to “buy smart”.
Alice
Oct 27, 20252 min read


35 years on, China-Singapore ties remain more forward-looking than ever
SINGAPORE, Oct. 25 -- Three decades after its launch, the Suzhou Industrial Park in east China's Jiangsu Province, the first intergovernmental project between China and Singapore, has grown into a bustling industrial hub, contributing 400.24 billion yuan (56 billion U.S. dollars) to regional GDP in 2024.
Alice
Oct 26, 20255 min read


Newsletter - October 2025
China’s Q4 retail season redefines value and identity, from Double 11’s omni-channel evolution to evolving luxury, travel, and advertising dynamics.
China Trading Desk
Oct 24, 20250 min read


The Great Mall: how China is turning foreign tourists into shoppers
Foreign tourists in China are increasingly drawn to shopping, said Steven Zhao, CEO of China Highlights, a travel agency that organises tours of the country.
Alice
Oct 23, 20253 min read
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