As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat

China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus

China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6

October's newsletter highlights emerging trends shaping China's consumer behaviour and travel preferences. Key topics include sports tourism

CTD’s latest China marketing newsletter highlights key 2024 trends, including major platforms like JD.com and Taobao have enhanced data priv

CTD August 2024 China marketing newsletter highlights include our upgraded China Travel Dashboard with deeper insights into traveller spendi

In the latest newsletter discover outbound travel trends among older travelers and Gen Z women, Tencent's advertising services, and the impa

Our latest newsletter highlights China's whiskey market growth to 5.5 billion yuan, driven by digital sales. On May Day 2024, consumer engag

Discover key trends from our China marketing newsletter: key trends in alcohol, influential "Silver Hair" demographic, and evolving consumer