<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[China Trading Desk]]></title><description><![CDATA[China Trading Desk is a marketing technology company enabling brands & agencies to help advertise to Chinese in China and abroad.]]></description><link>https://www.chinatradingdesk.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 22 Jun 2026 02:00:36 GMT</lastBuildDate><atom:link href="https://www.chinatradingdesk.cn/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[中国05后美妆消费者：美妆品牌的下一个增长引擎]]></title><description><![CDATA[洞察中国05后美妆消费者如何推动护肤、功效美妆、国货美妆品牌、内容电商与中国化妆品市场增长。]]></description><link>https://www.chinatradingdesk.com/post/%E4%B8%AD%E5%9B%BD05%E5%90%8E%E7%BE%8E%E5%A6%86%E6%B6%88%E8%B4%B9%E8%80%85%EF%BC%9A%E7%BE%8E%E5%A6%86%E5%93%81%E7%89%8C%E7%9A%84%E4%B8%8B%E4%B8%80%E4%B8%AA%E5%A2%9E%E9%95%BF%E5%BC%95%E6%93%8E?lang=zh</link><guid isPermaLink="false">6a34c75e79aeeac9b9448c24</guid><category><![CDATA[数字营销洞察]]></category><category><![CDATA[报告]]></category><pubDate>Fri, 19 Jun 2026 05:10:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_aa82e4007b3946c7b72138ba0045b1b2~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[China’s Post-2005 Generation Beauty Consumers: The Next Growth Engine for Beauty Brands]]></title><description><![CDATA[Explore how China’s post-2005 beauty consumers are driving growth in skincare, functional beauty, domestic beauty brands, content commerce, and China’s cosmetics market.]]></description><link>https://www.chinatradingdesk.com/post/china-s-post-2005-generation-beauty-consumers-the-next-growth-engine-for-beauty-brands</link><guid isPermaLink="false">6a33a6086761ed67b03c5344</guid><category><![CDATA[China Digital Insights]]></category><category><![CDATA[Reports]]></category><pubDate>Fri, 19 Jun 2026 02:00:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_aa82e4007b3946c7b72138ba0045b1b2~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[彩香行业如何在618种收新生机]]></title><description><![CDATA[了解美妆与香氛品牌如何通过小红书种草、搜索策略与全链路营销，把握2026年中国618购物节增长机会。]]></description><link>https://www.chinatradingdesk.com/post/%E5%BD%A9%E9%A6%99%E8%A1%8C%E4%B8%9A%E5%A6%82%E4%BD%95%E5%9C%A8618%E7%A7%8D%E6%94%B6%E6%96%B0%E7%94%9F%E6%9C%BA?lang=zh</link><guid isPermaLink="false">6a3393bbd24fd902b63acf65</guid><category><![CDATA[数字营销洞察]]></category><category><![CDATA[报告]]></category><pubDate>Thu, 18 Jun 2026 07:24:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_2f11b02453b14287858de99f0508f282~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[中国酒店业数字化转型：从数字化升级走向务实成效]]></title><description><![CDATA[解读《2026年中国酒店业数字化转型趋势报告》，聚焦线上预订、AI落地、数字化成熟度、数据治理、宾客体验与员工赋能等关键话题。]]></description><link>https://www.chinatradingdesk.com/post/%E4%B8%AD%E5%9B%BD%E9%85%92%E5%BA%97%E4%B8%9A%E6%95%B0%E5%AD%97%E5%8C%96%E8%BD%AC%E5%9E%8B%EF%BC%9A%E4%BB%8E%E6%95%B0%E5%AD%97%E5%8C%96%E5%8D%87%E7%BA%A7%E8%B5%B0%E5%90%91%E5%8A%A1%E5%AE%9E%E6%88%90%E6%95%88?lang=zh</link><guid isPermaLink="false">6a339119109b2f9902dfbb26</guid><category><![CDATA[数字营销洞察]]></category><category><![CDATA[报告]]></category><pubDate>Thu, 18 Jun 2026 06:37:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_f932fa0c0ef74d70940a33dde3a98bda~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[How Beauty and Fragrance Brands Can Win 618 on Xiaohongshu in 2026]]></title><description><![CDATA[Discover how beauty and fragrance brands can use Xiaohongshu product seeding, search strategy and full-funnel marketing to win China’s 618 Shopping Festival in 2026.]]></description><link>https://www.chinatradingdesk.com/post/how-beauty-and-fragrance-brands-can-win-618-on-xiaohongshu-in-2026</link><guid isPermaLink="false">6a33573e73364b8eee6e145b</guid><pubDate>Thu, 18 Jun 2026 02:57:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_2f11b02453b14287858de99f0508f282~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[China Hotel Digital Transformation: The Shift from Digital Upgrades to Practical Performance]]></title><description><![CDATA[Explore the 2026 China hotel digital transformation trends report, covering online booking, AI adoption, digital maturity, data use, guest experience and employee empowerment.]]></description><link>https://www.chinatradingdesk.com/post/china-hotel-digital-transformation-the-shift-from-digital-upgrades-to-practical-performance</link><guid isPermaLink="false">6a33516fce85b49c3c4eef91</guid><category><![CDATA[China Digital Insights]]></category><category><![CDATA[Reports]]></category><pubDate>Thu, 18 Jun 2026 02:24:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_f932fa0c0ef74d70940a33dde3a98bda~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[High-speed and visa-free: how China is cruising to become the world’s top tourism market]]></title><description><![CDATA[Visa waivers for over 70 countries and an increase in domestic travel may mean Chinese tourism overtakes the US in market size, analysts say



An expansion of visa-free entry, the buildout of transportation networks and growing travel interest within China’s borders – including among budget-conscious citizens – are positioning the country to become the world’s top tourism market, analysts said.]]></description><link>https://www.chinatradingdesk.com/post/high-speed-and-visa-free-how-china-is-cruising-to-become-the-world-s-top-tourism-market</link><guid isPermaLink="false">6a334a7d38520286278f8e47</guid><category><![CDATA[News & PR]]></category><pubDate>Thu, 18 Jun 2026 01:34:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb8f77_372ae5e3697e41198f4097fa84f411d1~mv2.png/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>China Trading Desk</dc:creator></item><item><title><![CDATA[China boosts consumption with longer, realigned holidays but growing crowds daunt tourists]]></title><description><![CDATA[Central government has added 5 days of public holidays this year, and local administrations are extending spring and autumn school breaks.



Two cities in southeastern China’s Fujian province, Fuzhou and Xiamen, have decided to introduce three-day spring and autumn school holidays, with Xiamen’s spring break extending the Ching Ming Festival, also known as Tomb-Sweeping Day.

]]></description><link>https://www.chinatradingdesk.com/post/china-boosts-consumption-with-longer-realigned-holidays-but-growing-crowds-daunt-tourists</link><guid isPermaLink="false">6a334919ce85b49c3c4edc3e</guid><category><![CDATA[News & PR]]></category><pubDate>Thu, 18 Jun 2026 01:31:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cb8f77_372ae5e3697e41198f4097fa84f411d1~mv2.png/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>China Trading Desk</dc:creator></item><item><title><![CDATA[Trending Now: China’s Social Media Highlights (#8 June 2026 – 14 June 2026#)]]></title><description><![CDATA[This week, China’s social media is centring on four key themes: destination discovery, regional diplomacy, value-led travel choices, and wider geopolitical and safety awareness. Weibo and Douyin are driving attention around Xinjiang’s overseas appeal, China–DPRK diplomacy, family-friendly rail travel and softer, more emotional tourism narratives, while Xiaohongshu, Baidu and Zhihu add stronger focus on affordable small-destination travel, silver-economy tourism, South China Sea tensions]]></description><link>https://www.chinatradingdesk.com/post/trending-now-china-s-social-media-highlights-8-june-2026-14-june-2026</link><guid isPermaLink="false">6a2f849bd1a315f32781bb60</guid><category><![CDATA[China Trending News]]></category><pubDate>Mon, 15 Jun 2026 06:00:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_b6c60f1eb12b4fd789fa02c0375bea9b~mv2.jpg/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[每周热议: 6月8日- 6月14日中国社交媒体焦点]]></title><description><![CDATA[本周，中国社交媒体的讨论主要围绕四大主题展开：目的地发现、区域外交互动、性价比导向的旅行选择，以及更广泛的地缘与安全意识。微博和抖音持续带动对新疆出海种草、中朝外交、亲子铁路出行，以及更柔和、更具情绪价值的旅游内容的关注；小红书、百度和知乎则进一步聚焦小众平价旅行、银发康养旅居、南海相关摩擦、地震与海啸风险，以及大型国际活动期间的出行安全。这些讨论显示，用户既在寻找“值得去哪里”，也越来越在意“是否安全、是否划算、是否更有体验”。]]></description><link>https://www.chinatradingdesk.com/post/%E6%AF%8F%E5%91%A8%E7%83%AD%E8%AE%AE-6%E6%9C%888%E6%97%A5-6%E6%9C%8814%E6%97%A5%E4%B8%AD%E5%9B%BD%E7%A4%BE%E4%BA%A4%E5%AA%92%E4%BD%93%E7%84%A6%E7%82%B9?lang=zh</link><guid isPermaLink="false">6a2f85a3cd9711f5236dbe8d</guid><category><![CDATA[中国热点新闻]]></category><pubDate>Mon, 15 Jun 2026 06:00:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_ce20282faf274669bebfe54cc7e2b2f5~mv2.jpg/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[AI 正成为中国旅游市场中新的决策层]]></title><description><![CDATA[AI正成为中国旅游市场的新决策层。从行程规划到酒店发现，从OTA整合到营销变革，本文深度解析AI如何重构旅客决策路径，并给出8项行动建议。]]></description><link>https://www.chinatradingdesk.com/post/ai-%E6%AD%A3%E6%88%90%E4%B8%BA%E4%B8%AD%E5%9B%BD%E6%97%85%E6%B8%B8%E5%B8%82%E5%9C%BA%E4%B8%AD%E6%96%B0%E7%9A%84%E5%86%B3%E7%AD%96%E5%B1%82?lang=zh</link><guid isPermaLink="false">6a2a5b856ab3f8a631d850cb</guid><category><![CDATA[数字营销洞察]]></category><category><![CDATA[报告]]></category><pubDate>Thu, 11 Jun 2026 07:48:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_198837f464774b8c9d76464ab4972d16~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[AI Is Becoming the New Decision Layer in Chinese Travel]]></title><description><![CDATA[Explore how AI is becoming a new decision layer in Chinese travel, reshaping itinerary planning, OTA booking, hotel discovery and destination marketing.]]></description><link>https://www.chinatradingdesk.com/post/ai-is-becoming-the-new-decision-layer-in-chinese-travel</link><guid isPermaLink="false">6a2a250df8e7e84c72c133e7</guid><category><![CDATA[China Digital Insights]]></category><category><![CDATA[Reports]]></category><pubDate>Thu, 11 Jun 2026 04:30:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_177fe251bffc4fa08257b54e330c9e1f~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[Post-Labour Day Travel Insights: China’s Travellers Are Choosing Experiences Over Ordinary Holidays]]></title><description><![CDATA[China’s 2026 Labour Day travel market stayed strong, with small-city trips, outdoor travel, family holidays, cultural experiences and event-led tourism reshaping demand.]]></description><link>https://www.chinatradingdesk.com/post/post-labour-day-travel-insights-china-s-travellers-are-choosing-experiences-over-ordinary-holidays</link><guid isPermaLink="false">6a28f261750b8b39abc25381</guid><category><![CDATA[Reports]]></category><category><![CDATA[China Digital Insights]]></category><pubDate>Wed, 10 Jun 2026 06:30:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_785bb4f12a2c4a6a9830e5515074e025~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[五一假期后旅游洞察：旅客正转向体验式出游]]></title><description><![CDATA[中国2026年五一劳动节旅游市场保持强劲态势，其中小城市目的地旅行、户外活动、家庭度假、文化体验以及由赛事活动带动的旅游形式，正在共同推动旅游需求的结构性重塑。]]></description><link>https://www.chinatradingdesk.com/post/%E4%BA%94%E4%B8%80%E5%81%87%E6%9C%9F%E5%90%8E%E6%97%85%E6%B8%B8%E6%B4%9E%E5%AF%9F%EF%BC%9A%E6%97%85%E5%AE%A2%E6%AD%A3%E8%BD%AC%E5%90%91%E4%BD%93%E9%AA%8C%E5%BC%8F%E5%87%BA%E6%B8%B8?lang=zh</link><guid isPermaLink="false">6a28f3f5b425c55018ce4b5a</guid><category><![CDATA[数字营销洞察]]></category><category><![CDATA[报告]]></category><pubDate>Wed, 10 Jun 2026 06:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_785bb4f12a2c4a6a9830e5515074e025~mv2.jpg/v1/fit/w_960,h_541,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[每周热议: 6月1日- 6月7日中国社交媒体焦点]]></title><description><![CDATA[本周，中国社交媒体的讨论主要围绕四大主题展开：出行成本敏感度上升、端午出行规划、天气相关扰动，以及区域关系与消费市场预期变化。微博和抖音持续带动对机票附加费、端午抢票节奏、油价下调、台风风险，以及轻松化夏日海边短途活动的关注；小红书、百度和知乎则进一步聚焦视觉型目的地种草、免签政策变化、周边外交互动、品牌竞争力，以及中东局势对能源与运输的不确定性影响。这些讨论显示，用户既在关注“去哪里、花多少”，也越来越在意政策、风险与消费体验之间的实际关系。]]></description><link>https://www.chinatradingdesk.com/post/%E6%AF%8F%E5%91%A8%E7%83%AD%E8%AE%AE-6%E6%9C%881%E6%97%A5-6%E6%9C%887%E6%97%A5%E4%B8%AD%E5%9B%BD%E7%A4%BE%E4%BA%A4%E5%AA%92%E4%BD%93%E7%84%A6%E7%82%B9?lang=zh</link><guid isPermaLink="false">6a264a8f6cc28663c4add95b</guid><category><![CDATA[中国热点新闻]]></category><pubDate>Mon, 08 Jun 2026 04:56:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_ca85628fa5554243a219acd23fb38211~mv2.png/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[Trending Now: China’s Social Media Highlights (#1 June 2026 – 7 June 2026#)]]></title><description><![CDATA[This week, China’s social media is centring on four key themes: travel-cost sensitivity, Dragon Boat Festival planning, weather-linked disruption, and shifting regional and consumer-market expectations. Weibo and Douyin are driving attention around air-ticket surcharges, rail-ticket timing, lower fuel prices, typhoon risk and low-effort summer coastal leisure, while Xiaohongshu, Baidu and Zhihu add stronger focus on scenic visual discovery, visa-policy changes, regional diplomac.]]></description><link>https://www.chinatradingdesk.com/post/trending-now-china-s-social-media-highlights-1-june-2026-7-june-2026</link><guid isPermaLink="false">6a2647f2579005354a9ac69f</guid><category><![CDATA[China Trending News]]></category><pubDate>Mon, 08 Jun 2026 04:52:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_b1d7cd1fbbc246098e5203e5645546aa~mv2.png/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[每周热议: 5月25日- 5月31日中国社交媒体焦点]]></title><description><![CDATA[
本周，中国社交媒体的讨论主要围绕四大主题展开：汇率与能源成本变化、极端天气与安全意识、出境出游准备，以及体验型目的地内容种草。微博和抖音持续带动对日元走弱、汛期安全、油价回落、印度热浪、基辅空袭风险等话题的关注；小红书、百度和知乎则进一步聚焦高性价比住宿、视觉化景点传播、中塞合作、重稀土出口管理、欧洲高温风险，以及公共服务与消费规则等更实际的议题。这些讨论说明，用户既在关注宏观变化带来的出行和消费影响，也越来越看重目的地体验、风险判断与决策效率。
]]></description><link>https://www.chinatradingdesk.com/post/%E6%AF%8F%E5%91%A8%E7%83%AD%E8%AE%AE-5%E6%9C%8825%E6%97%A5-5%E6%9C%8831%E6%97%A5%E4%B8%AD%E5%9B%BD%E7%A4%BE%E4%BA%A4%E5%AA%92%E4%BD%93%E7%84%A6%E7%82%B9?lang=zh</link><guid isPermaLink="false">6a2101bfbb113c5cf5de4f40</guid><category><![CDATA[中国热点新闻]]></category><pubDate>Thu, 04 Jun 2026 04:44:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_d2e11f44e7f74e1a8c390a8834250375~mv2.png/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[Trending Now: China’s Social Media Highlights (#25 May 2026 – 31 May 2026#)]]></title><description><![CDATA[Explore this week’s China social media trends, from yen weakness, fuel prices, flood-season safety and India’s heatwave to outbound travel, Thailand visa updates, affordable stays, destination discovery, rare-earth policy and consumer regulation across Weibo, Douyin, Xiaohongshu, Baidu and Zhihu]]></description><link>https://www.chinatradingdesk.com/post/trending-now-china-s-social-media-highlights-25-may-2026-31-may-2026</link><guid isPermaLink="false">6a21001326033d9604f8adb3</guid><category><![CDATA[China Trending News]]></category><pubDate>Thu, 04 Jun 2026 04:39:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_d39ad66b0f4b4cd8a0a0d2bf4538c6fb~mv2.png/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item><item><title><![CDATA[China’s outbound travellers are changing; knowing their nuances is key]]></title><description><![CDATA[For China’s outbound travel market, growth is coming from both the volume of passengers and stronger spend, says Subramania Bhatt, Founder &#38; CEO of China Trading Desk (CTD).]]></description><link>https://www.chinatradingdesk.com/post/china-s-outbound-travellers-are-changing-knowing-their-nuances-is-key</link><guid isPermaLink="false">6a20e5d5345fdf6c42526c1d</guid><category><![CDATA[News & PR]]></category><pubDate>Thu, 04 Jun 2026 02:44:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_e36519e85cda497f8921e22ae09121fa~mv2.png/v1/fit/w_300,h_200,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>China Trading Desk</dc:creator></item><item><title><![CDATA[每周热议: 5月18日- 5月24日中国社交媒体焦点]]></title><description><![CDATA[本周，中国社交媒体的讨论主要围绕四大主题展开：工业与公共安全、高层外交互动、出境政策变化，以及节日情绪消费。微博和抖音持续带动对山西煤矿事故、柳州地震、武汉暴雨预警、普京访京、520情绪消费和泰国入境政策调整的关注；百度和知乎则进一步聚焦应急处置、中俄合作、行程调整安排，以及更长期的安全治理与出境游规则意识。这些讨论反映出，公众一方面关注突发事件与即时风险，另一方面也在持续评估政策变化对出行、消费和市场预期带来的实际影响。]]></description><link>https://www.chinatradingdesk.com/post/%E6%AF%8F%E5%91%A8%E7%83%AD%E8%AE%AE-5%E6%9C%8818%E6%97%A5-5%E6%9C%8824%E6%97%A5%E4%B8%AD%E5%9B%BD%E7%A4%BE%E4%BA%A4%E5%AA%92%E4%BD%93%E7%84%A6%E7%82%B9?lang=zh</link><guid isPermaLink="false">6a13f287e4845e1e43e43e6b</guid><category><![CDATA[中国热点新闻]]></category><pubDate>Mon, 25 May 2026 06:59:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cfc632_05274899cfb044a69a18fb8d623be060~mv2.png/v1/fit/w_720,h_405,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>See Qian</dc:creator></item></channel></rss>